Influence of Media "Two Step Flow Theory"

In this post I will be describing the two step flow theory and how it affects society. This theory explains that people have a bigger impact on society by influencing others with there opinion than the mass media. This mostly occurs where famous people spread their opinion on a particular matter and there supporters tend to believe in the same matters as them and the audience feels that what those peoples opinions are is the correct way of thinking for that event. This theory contradicts that media is a big role in society. So, this relates to my magazine because if my magazine was to be seen by someone popular and they express there viewpoint on any social media platform than there supporters will have the same view points and then my magazine will start to spread with most people having the same opinions.


Sources:

• Spinda, John. “Elihu Katz.” Encyclopædia Britannica, Encyclopædia Britannica, Inc., 27 May 2019, https://www.britannica.com/biography/Elihu-Katz.