Influence of Media "Hypodermic needle"

The media is very influential in people's viewpoints today. The media may alter peoples mind when describing the event because there play of words is very persuasive to explain there side. This process of having the media have a major role in societies mind is called the hypodermic needle. In this theory the media is being seen as one having power where the society is seen as weak so the media will have an effect on society and the effect here is the influences. A great example of this theory in action would be in the first World War since the media effected people viewpoint of the world and it made society gain support for the war through media. This theory may help with my magazine because it can help convince the media about my particular player or team in a positive or negative viewpoint, depending on the way the article is written.


Source:

• Team, Texthack. Media Studies 101, BCcampus, 28 Feb. 2014, https://opentextbc.ca/mediastudies101/chapter/the-hypodermic-needle/.