Influence in Media "Agenda Setting Function theory"

The agenda setting function theory explains that the media cannot influence the way that people think but that the media can influence on what people think. This means that if someone reads a magazine and they look at the cover, whatever is on the cover to them is what is most important on the magazine. The looks on the magazine cover will give the people an idea of what will be on the magazine but this doesn't mean the audience agrees on the viewpoint and this theory proves this. The theory may help me because it shows me that in the sport magazine, the cover might be the most important aspect and I have to make it as appealing as possible so that the reader gains interest. Also, this will get the magazine in the readers head and want them to find out what the article is about even if the article does not change there mind but at least they want to read the article.


Source:

• MEDIA, http://www.mediaknite.org/agenda-setting-function-theory/.

Influence of Media "Two Step Flow Theory"

In this post I will be describing the two step flow theory and how it affects society. This theory explains that people have a bigger impact on society by influencing others with there opinion than the mass media. This mostly occurs where famous people spread their opinion on a particular matter and there supporters tend to believe in the same matters as them and the audience feels that what those peoples opinions are is the correct way of thinking for that event. This theory contradicts that media is a big role in society. So, this relates to my magazine because if my magazine was to be seen by someone popular and they express there viewpoint on any social media platform than there supporters will have the same view points and then my magazine will start to spread with most people having the same opinions.


Sources:

• Spinda, John. “Elihu Katz.” Encyclopædia Britannica, Encyclopædia Britannica, Inc., 27 May 2019, https://www.britannica.com/biography/Elihu-Katz.

Influence of Media "Hypodermic needle"

The media is very influential in people's viewpoints today. The media may alter peoples mind when describing the event because there play of words is very persuasive to explain there side. This process of having the media have a major role in societies mind is called the hypodermic needle. In this theory the media is being seen as one having power where the society is seen as weak so the media will have an effect on society and the effect here is the influences. A great example of this theory in action would be in the first World War since the media effected people viewpoint of the world and it made society gain support for the war through media. This theory may help with my magazine because it can help convince the media about my particular player or team in a positive or negative viewpoint, depending on the way the article is written.


Source:

• Team, Texthack. Media Studies 101, BCcampus, 28 Feb. 2014, https://opentextbc.ca/mediastudies101/chapter/the-hypodermic-needle/.

Representation in Media

They are various aspects in the media world. In media you have different social groups which tend to buy a particular type of magazine. Also these groups of people have the same way of thinking for a particular event. The representation of a group can be the way of thinking that they have and there beliefs for them are what are considered true. An example is through politics where one party view a viewpoint differently than the other side but both sides see their viewpoints as factual information. Also the media may inform the public gaining supporters for one particular side. The media plays a big role in getting the information out to the public and then the public tends to all have their own opinion on each event that the media represents it. Especially since different type of media companies express the same event in different ways.

Props used in Sports Magazines

Props in magazine covers are used to show the audience the type of sport that is being represented. For example a basketball might be shown in the photo to show what sport the magazine will be talking about. The props may also be used to show the important things that happened to that event.

A great example would be in this magazine:



In this cover above that was created by sports illustrated you may tell that the sport is about basketball because of the persons shirt. Also the person they posted on the magazine is well known in the NBA league. In the magazine they used two props which were the hat that he is wearing that says "champions" and the trophy that the NBA gives the winning team. So, just by looking at the cover you may tell that the magazine will be about the Finals and how the Warriors basketball team had a great season which ended up from them winning it.

Another example would be:


In this cover you have one of the greatest basketball players on the front and they use three props to give you the idea that he had one of the best seasons in his career. He is holding the Finals Most Valuable Player trophy and the winner of the NBA finals trophy. In this image they also confirm that they won the finals because the hat he is wearing says champs so if someone did not know what the trophies meant then they may read off of the hat.

Company Magazine Mood Boards

In this post I will be posting mood boards about magazine company and the way there magazine looks compared to each other.

• SLAM magazine

• Sports Illustrated magazine 

In these magazines you may compare how the two companies have there differences and similarities in their magazines.

Genre Magazine Mood boards

In this post, I will be posting mood boards of different types of sport magazines.

• Baseball

•  Basketball

• Football 

• Soccer 

Sport Photographers

Some photographers that I am studying so that I may have an idea of what type of images I should use. The photographers name are:

• Vladimir Rys- He does images of all types of Olympic sports for the magazine companies and most of his shots are action shots.

• Mark Rebilas- He focuses on NASCAR and football photos and is one of the best photographers for what he does.

• Jorge Jimenez- His images are used more for advertising big races and he does his own personal projects for himself.

• Graham Watson- He is know for his images in books and most of his images are also action shots of famous cyclist.

Cover page Potential Models